EFFECTS OF COVID-19 ON PRODUCT SALES AND MARKETING
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- NGN 3000
ABSTRACT
This study titled the effect of covid-19 on product sales and marketing aims to find out the impact of covid-19 pandemic on product sales and marketing. The study adopted the survey research design and randomly enrolled participants in the study. A total of 120 responses were validated from the enrolled participants where all respondent are active sellers in the Ugbogologo Market Asaba Delta state.
The findings revealed that Price hike of some essential goods and services affected the consumers purchasing power and buying behaviour, also that Low or no income during the pandemic reduced consumers purchasing power and buying behaviour. The study also found that Covid-19 prevention measures affected sales and marketing strategies to a great extent. It indicated that there was decline in sales and profit and lastly, there was reduction in supply of goods as a result movement restrictions.
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